Invitation to Kindred Group’s financial presentation

Kindred Group plc will publish its Interim report for the third quarter 2017

on Friday 27 October 2017 at 07.30 (CEST).

In connection with this, Kindred Group’s CEO Henrik Tjärnström will host a presentation in English at FinancialHearings, Tändstickspalatset, Västra Trädgårdsgatan 15 in Stockholm at 09.00 (CEST).

Please go to www.financialhearings.com to sign in, in advance.

The presentation is also web casted live on www.kindredgroup.com .

For those who would like to participate in the telephone conference in connection with the presentation,

the telephone number is UK: +44 20 3008 9807, US: +1 855 753 2235.

Please call in, well in advance and register.

After the presentation there will be the opportunity to ask questions.

When the operator asks if there are any questions from the telephone conference,

please press the zero one on your phone.

The presentation will also be available on demand on www.kindredgroup.com .

For more information:

Inga Lundberg, Investor Relations  +44 788 799 6116

 

About Kindred Group
Kindred Group is listed on Nasdaq Stockholm and is one of Europe’s largest providers of online gambling and digital contents.  Kindred Group is home to 14 brands, which serve over 20 million customers worldwide. Kindred Group is licensed in Australia and 11 European member states. In November 2016 Kindred was awarded Operator of the year and Social responsible operator of the year and successfully completed 27 external regulatory audits. Kindred Group is a founding member of the European Gaming and Betting Association (EGBA) and ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU).

Read more on www.kindredgroup.com .

Kindred Invitation Q3 2017 (PDF)

Exchange rates for the third quarter of 2017

The net foreign exchange impact of the Kindred Group’s main trading currencies against its reporting currency of GBP is shown in the tables below. While this has no material impact on the underlying development in Kindred Group’s business, it does affect the reported results when translated into GBP.

The weighted average impact of GBP against Kindred Group’s main currencies was a positive impact on Gross winnings revenue of approximately 4 – 5 per cent in the third quarter of 2017 compared to the same period of 2016.

Balance sheet rates:
Rate to GBP  30-Sep-16 30-Sep-17 YoY Delta
SEK 11.174 10.943 2.1%
NOK 10.437 10.674 -2.3%
EUR 1.161 1.134 2.3%
DKK 8.654 8.440 2.5%
AUD 1.702 1.710 -0.5%
Income statement averages for the quarter:
Rate to GBP  Avg Q3 16 Avg Q3 17 YoY Delta
SEK 11.194 10.648 4.9%
NOK 10.934 10.416 4.7%
EUR 1.177 1.114 5.4%
DKK 8.760 8.287 5.4%
AUD 1.732 1.658 4.3%

The information in this report is such that Kindred Group plc is required to disclose under the EU Directive of Market Abuse Regulation, MAR.

For more information:
Inga Lundberg, Investor Relations, +44 788 799 6116

About Kindred Group
Kindred Group is listed on Nasdaq Stockholm Large Cap, and is one of Europe’s largest online gambling operators. Kindred Group is home to 11 brands, which serve over 20 million customers worldwide. Kindred Group is a member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com .

Read the report here. (pdf)

A sold out 2nd annual Responsible Gaming Conference

Alfred Grixti, CEO of Foundation of Social Welfare Services, kicked off the conference by presenting the importance of gathering and utilising data. He mentioned that very few seek help, and encouraged the industry to help make data more accessible, to unitedly better tackle problem gambling.  Kindred Group’s CEO, Henrik Tjärnström, confirmed the importance of using data to better understand betting behaviour, also highlighting industry responsibility to ensure player safety. He continued by stressing that “a customer who does not enjoy gambling is not a good customer for us”. Nottingham Trent University Professor Mark Griffiths supported this, sharing valuable insights from his 30 years of research, bringing up accessibility and event frequency as important factors of betting behaviour. Also on the stage was four former gaming addicts, whom all moved the crowd by sharing their stories and experiences with problem gaming. Representing the Office of the Prime Minister, Hon. Silvio Schembri, the Parliamentary Secretary for Financial Affairs, Digital Economy and Innovation, shared his continued efforts on responsible gaming, by investing €1 million for treatment to local gaming addicts.

Using technology and innovation is important in the work around responsible gaming, with the industry creating awareness and educating customers to minimise harmful play. Ewout Keuleers, General Counsel at Kindred Group, ended the conference with re-emphasising the Kindred value of building on trust, and how it only applies with sustainable consumption. This coincides with Henrik Tjärnström’s earlier remark, that (at Kindred), “responsible gaming is an area we consider a key building block in our sustainable business strategy and therefore a topic we will continue to drive”.

Researchers point to Kindred’s collaboration in responsible gambling as way forward

Kindred Group, together with the Foundation for Social Welfare Services, on Wednesday hosted the Responsible Gaming Conference 2017 with experts from the industry, academia, treatment centres and regulators all agreeing on more collaboration to minimise problem gambling.

At a sold-out venue with 270 delegates, Kindred Group (previously Unibet Group) together with the Foundation for Social Welfare Services, hosted the second consecutive Responsible Gaming Conference. Experts from a range of different fields discussed responsible gaming in an open and honest dialogue.

Kindred’s CEO, Henrik Tjärnström, concluded in his opening remarks that customers who find gambling challenging or problematic, are simply not good for business. He continued to say that although customers make an informed adult choice, operators have a standard of care to customers to prevent problem gambling as well as to educate and create awareness.

Throughout the conference it was stressed that collaboration and sharing of knowledge and data across operators, regulators and researchers are key factors in learning more about problem gambling, which as a result can minimise its harmful effects.

Dr Jonathan Parke and Professor Mark Griffiths where both speakers at the event and presented key findings from recent research in the area of problem gambling.

“Kindred Group has played a critical role for executing research on problem gambling. During a time when industry collaboration in gambling research is attracting heavy criticism, we want to draw attention to this collaboration as an example of how industry can add value without any expectation of influence over any stage of research process. In this research, Kindred Group provided access to their data and customers, and provided significant manpower to meet our demanding data requests. The first time they will see how the data was used will be after it is published for full public consumption”, said Dr Jonathan Parke, Founder and Principle of consumer research hub Sophro.

“The real value of our research is when operators and regulators actually apply the findings to develop their operations and the work they do”, said Professor Mark Griffiths, Nottingham Trent University.

For more information:
Alexander Westrell, Group Head of Communications
+46 73 7071686
alexander.westrell@kindredgroup.com

Ewout Keuleers, Group General Counsel
+44 7810 206175
ewout.keuleers@kindredgroup.com

 

Download press release (pdf)

Kindred Group supports Gambling Therapy app

Kindred Group funds the development of a free Gambling Therapy app as part of the Group’s commitment to a safe and secure gambling environment for its customers. The app will be released in the four Nordic languages.

Gambling Therapy, part of the Gordon Moody Association, has released a free gambling therapy app targeted at problem gamblers. The app provides information about problem gambling, therapeutic exercises and support for people who are struggling with their gambling patterns. Kindred Group will be supporting Gambling Therapy financially to allow full development of the app.

Kindred Group is committed to operate a safe and secure business where customers can enjoy gambling in a responsible way. If gambling stops being joyful or entertaining, Kindred strongly encourages customers to take a break by using responsible gambling tools and to download the free Gambling Therapy app.

Maris Bonello, Integrity Analytics Manager says:
“We are very happy to be able to support the development of the Gambling Therapy app. Providing a safe and secure environment for our customers is at the very heart of Kindred, which is why we continue to support initiatives that can minimise the harm caused by gambling.”

The Gambling Therapy app will initially be released in all four Nordic languages (Swedish, Norwegian, Finnish and Danish).

Pedro Romero, Head of Gambling Therapy says:
“We are delighted with Kindred’s support to further develop the Gambling Therapy App, which will further help thousands of people struggling with their gambling. It is widely recognised within the industry that Kindred Group is a leader in Player Protection. This is thanks to the company’s commitment, its engagement and their Responsible Gambling team.”

For more information:

Ewout Keuleers, Group General Counsel
+44 7810 206175
ewout.keuleers@kindredgroup.com

Alexander Westrell, Group Head of Communications at Kindred Group
+46 73 7071686
alexander.westrell@kindredgroup.com

Download press release (pdf)

Kindred Group wins prestigious YouTube award

Last week, Kindred Group took home an award for the #LuckIsNoCoincidence campaign at the YouTube Works for Brands 2017 in London.

Kindred Group (previously Unibet Group) won an award for the use of the YouTube platform in the successful #LuckIsNoCoincidence campaign. YouTube played a major part in this campaign, which garnered 26 million views and 65 million minutes of watch time.

Last year, the campaign won six awards, including Best Marketing Campaign at the 2016 EGR Awards, the Grand Prix at the Direct Marketing Association awards and a Gold award for Best non-Retail Consumer at the Content Marketing Association awards.

YouTube Works for Brands is an initiative for brands and UK agencies to showcase their use of YouTube in delivering highly effective campaigns. The initiative is run by Google in partnership with leading industry body APG. In its inaugural year, Kindred Group was one of eight brands to receive an award among 50 entries that included brands such as Adidas, BT Sports, Tesco, and more.

After receiving the award, Pantelis Kotopoulos, Head of Inbound Marketing said; “We are humbled and proud to have won this award. More so, since it is coming by no other than the platform that is synonymous to online video, YouTube. Our unique strategy of creating an online content series combining science, data, and sport, successfully challenged our industry and helped Unibet stand out from the competition as a true innovator. ‘Luck is no coincidence’ is a testament to the great work our marketing teams are doing, and we are happy that a stellar line-up of independent judges voted for its great creative and fantastic results.” “This award from YouTube proves the great work our teams have done in creating a strong content series to increase brand awareness and boost sales. The content series drove significant brand consideration during Euro 2016.“ says Alison Sams, Head of Brand and Creative Services. YouTube has created a short video to celebrate the award and showcase the effective use of YouTube in the campaign run for Kindred Group’s Unibet brand which can be seen here https://youtu.be/VxUyeIcS6Uk.

Download press release. (pdf)

For more information:
Alexander Westrell, Group Head of Communications
+46 73 7071686
alexander.westrell@kindredgroup.com

Pantelis Kotopoulos, Head of Inbound Marketing
+44 7 720 498 024
pantelis.kotopoulos@kindredgroup.com

Exchange rates for the second quarter of 2017

The net foreign exchange impact of the Kindred Group’s main trading currencies against its reporting currency of GBP is shown in the tables below. While this has no material impact on the underlying development in Kindred Group’s business, it does affect the reported results when translated into GBP.

 

The weighted average impact of GBP against Kindred Group’s main currencies was a positive impact on Gross winnings revenue of approximately 7-8 per cent in the second quarter of 2017 compared to the same period of 2016.

 

Read the report. (pdf)

 

For more information:
Inga Lundberg, Investor Relations, +44 788 799 6116

Kindred Group wins two awards at the EGR Operator Marketing and Innovation Awards

Kindred Group wins “Affiliate Marketing Campaign” and “Innovation in Poker” awards at the EGR Operator Marketing and Innovation Awards 2017.

 

Kindred Group (previously Unibet Group) was nominated in six categories and walked away with two prestigious awards at the EGR Operator Marketing and Innovation Awards 2017 held at the Hurlingham Club in London on 6th June 2017.

 

Affiliate Marketing Campaign
Innovation in Poker

 

“This award is a great recognition of the outstanding work done by our Affiliates team. Our programme has existed for 11 years now and incorporates 12 brands, more than 20 affiliate managers operating in 15 markets. This award is another testament to the hard work done by the team.” Elen Barber, Head of Digital Advertising.

 

“We are extremely proud of being recognised for our innovative poker product developed together with Relax Gaming. However, it is not only about the software and offering, but also innovation in marketing, campaigns and events and this award surely recognizes all the hard work put into our poker business by all involved teams”, said Fredrik Kjell, Head of Gaming at Kindred Group.

 

Read the report here. (pdf)

 

For more information:
Alexander Westrell, Group Head of Communications
+46 73 7071686
alexander.westrell@kindredgroup.com

Kindred commissions research into responsible gambling practices

Kindred Group plc has commissioned two of the world’s leading researchers in the area of responsible gambling to carry out research on gambling practices using anonymized customer data from Kindred Group. The research will run for three years.

 

One of the world’s leading gambling operators, Kindred Group (previously Unibet Group), has commissioned research aimed at providing insight into player profiles, the player’s journey with Kindred, and the efficacy of responsible gambling practices currently used by Kindred. The project will be led by Dr Michael Auer (Director at Neccton) and Dr Mark Griffiths (Distinguished Professor at Nottingham Trent University). Over the last five years, Dr Auer and Professor Griffiths have published numerous studies evaluating the effectiveness of responsible gambling tools used by a number of different European online gambling companies.

 

“Our previous research has shown that companies who employ responsible gambling tools can help their clientele play on their products in a more controlled way by setting time and money spending limits and providing personalised feedback to players in a timely fashion based on their actual gambling behaviour”,
says Dr Michael Auer.

 

“Kindred is committed to player protection and harm minimisation for our customers and this new research project will help provide insight into how our customers can gamble more responsibly and demonstrates our ongoing commitment to social responsibility and a sustainable business”, states Maris Bonello, Integrity Analytics Manager at Kindred Group.

 

“This is an exciting project for us and continues our recent innovative research analysing real customer data and evaluating the extent to which responsible gambling tools like personalised feedback, limit-setting and pop-up messaging actually work. This new research project will not only help Kindred but the findings will help share best practice with other online gambling operators around the world”, says Professor Mark Griffiths.

Read the report here.

 

For more information:
Maris Bonello, Integrity Analytics Manager
+356 99357587
maris.bonello@kindredgroup.com
Alexander Westrell, Group Head of Communications
+46 73 7071686
alexander.westrell@kindredgroup.com

Kindred Group completes the acquisition of 32Red

The UK Gambling Commission has approved Kindred Group’s acquisition of 32Red and, with effect from 6 June 2017, Kindred Group will consolidate and have full control of 32Red.

 

The offer values 32Red at GBP 175.6 million and Kindred Group has received acceptances in respect of, or has otherwise acquired, over 97 per cent of 32Red’s outstanding shares. Kindred Group will exercise its right to acquire compulsorily the remaining 32Red shares and procure the delisting of 32Red from the AIM Market of the London Stock Exchange.

 

Total estimated transaction related costs are GBP 4.6 million of which GBP 0.6 million have already been recognised in Q1 2017 and GBP 3.2 million will be recognised in Q2 2017. The remaining cost will be recognised from Q3 2017 until Q4 2019. Amortisation of acquired intangible assets will start in Q2 2017 and is estimated at GBP 7-8 million per year over the coming three years.
Read the report here. (pdf)