Sensitivity analysis

The Kindred Group’s performance is affected by a number of factors. The sensitivity analysis below only takes into account direct changes.
It is likely that actual changes in a specific factor will also affect other factors and that estimates made by the Group and other parties on the basis of a change of circumstance would also affect other factors. Kindred Group considers movements in the factors below to have the most impact on profit before tax (PBT).

Factor                                          % change                                     PBT impactGBP m

Gross winnings
revenue                                         +/– 1                                                 +/– 5.441

Administrative
expenses                                       +/– 1                                                 +/– 1.214

Marketing
expenses                                       +/– 1                                                 +/– 1.445

 

For more information please see the annual report.