Sustainability at Kindred

At Kindred, we are dedicated to creating a safe and enjoyable experience in every aspect of our business as this is fundamental to building a sustainable business

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    Sustainability

    We strive to operate a long-term and sustainable business focusing on adding value to our owners, customers, employees and the community as a whole. Below you can download our Sustainability Policy and our Supplier Code of Conduct.
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    Player Safety

    Kindred’s award winning proprietary Player Safety Early Detection System (PS-EDS) is at the heart of our responsible gaming approach. Using a risk-based approach, the software detects early signs of problem gambling using indicators based on empirical studies, and allows us to monitor, support and protect players.
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    Corporate Citizenship

    We strive to be an important corporate citizen wherever we operate by actively taking part in the community, both as a company but also through our dedicated employees. We support our employee-led engagements by matched funding, paid leave for charity projects and local office initiatives.
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    Diversity

    We are a company with a clear focus on diversity and equality, always striving to become better in every aspect. Today we operate a business with 1,100 employees spread over 45 nationalities speaking 34 different languages. The workforce consists of 67 percent men and 33 percent women, with the clear aim to improve on gender equality. Being a truly diverse organisation creates an inspiring and creative environment allowing us to tackle challenges and meet our business objectives.
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    Environment

    As a truly digital company our environmental footprint is limited to energy usage and travels. However, we remain committed to reducing the environmental impact we have through our Carbon Disclosure Project (CDP) score, which measures our ability to monitor and quantify our carbon emissions.

Kindred sustainable stories

Responsible Gambling Week: Industry unites to raise awareness

Responsible Gambling Week: Industry unites to raise awareness

by Maja Vik/12 Oct 2017

Today marks the day of the first-ever Responsible Gambling Week, a great initiative run by the Industry Group for Responsible Gambling (IGRG). The awareness campaign is taking place in the UK, and has already tracked a broad involvement from various sectors within the industry.  It aims to encourage a conversation about responsible gambling, knowing your limits and the tools available in order to uphold a fun and safe environment.

A sold out 2nd annual Responsible Gaming Conference

A sold out 2nd annual Responsible Gaming Conference

by Maja Vik/27 Sep 2017

On Wednesday last week, Kindred and the Foundation for Social Welfare Services welcomed over 270 delegates to the 2nd annual Responsible Gaming Conference in Malta. A sold-out venue heard experts from the field openly discuss responsible gaming and the important tools and strategy behind it.